Legal Intelligence for Brands

Real cases. Real risks. Real protection.

Apr 2026

How do we determine whether two trademarks are confusingly similar? The lesson of Sabel v Puma

When two trademarks resemble each other, is it enough for the public to associate them mentally in order for a likelihood of confusion to exist? The answer given by the Court of Justice of the EU in 1997 fundamentally changed the way trademark oppositions are analysed.

Open case

Louboutin v YSL: when a famous trademark has limits

Second Circuit Court of Appeals, USA | 11-3303-cv

Apr 2026

Why the “average consumer” is the main character in every trademark dispute

Sabel v Puma (CJEU C-251/95) – application of the principle of global assessment

Apr 2026

Rolex lost an opposition. Here is why similarity of signs is not enough

General Court | T-726/21 | 18 January 2023

Apr 2026

Can a colour be a trademark? The red sole case, Louboutin v YSL

U.S. Court of Appeals, Second Circuit | No. 11-3303 | 2013

Apr 2026

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